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ARMENIAN AND EUROPEAN DESIGNERS TO HAVE A JOINT EXHIBITION
18:01, 26 December, 2012
YEREVAN, DECEMEBER 26, ARMENPRESS: In frames of "Fashion road; dialogue
across borders" program British council is organizing inclusive fashion
show which will be held in Yerevan Museum of Modern Art on December
27. As Armenpress was informed from Armenian branch of British Council
in frames of "Fashion road", unique collection of Armenian and European
designers will be donated to Museum of Modern Art.
For the first time models having some disabilities will participate in
the exhibition. It will be full of traditional costumes of Armenia, UK,
Germany, Romania, Denmark and Czech Republic, participants will explore
the role of those costumes in contemporary society, and how people
associate that costume with their national identity and heritage.
The project was officially launched on 4 and 5 May, 2011 with an
international seminar followed by the residency programs in Armenia
for the European designers and in Europe for the Armenian designers.
The designers were paired to work together to prepare their collections
which would contextualize the cultural heritage, values and traditions
of the participating countries which they explored during their
residencies. The collection will be put into an exhibition in Armenia
and in the participating European countries.
The collection, prepared by the designers, raises understanding
and appreciation of European cultural values and identity among
the Armenian public, as well as the Armenian cultural history and
heritage among Europeans. It also serves as a forum for discussions
about the importance of cross-cultural cooperation and exchange as
well as the fusion of cultural traditions and heritage with modern
trends and technological developments for more creative and innovative
approaches in fashion. The project received the support of the European
Union through the Culture Fund. The project is also supported by the
European Cultural Foundation.
From: A. Papazian
18:01, 26 December, 2012
YEREVAN, DECEMEBER 26, ARMENPRESS: In frames of "Fashion road; dialogue
across borders" program British council is organizing inclusive fashion
show which will be held in Yerevan Museum of Modern Art on December
27. As Armenpress was informed from Armenian branch of British Council
in frames of "Fashion road", unique collection of Armenian and European
designers will be donated to Museum of Modern Art.
For the first time models having some disabilities will participate in
the exhibition. It will be full of traditional costumes of Armenia, UK,
Germany, Romania, Denmark and Czech Republic, participants will explore
the role of those costumes in contemporary society, and how people
associate that costume with their national identity and heritage.
The project was officially launched on 4 and 5 May, 2011 with an
international seminar followed by the residency programs in Armenia
for the European designers and in Europe for the Armenian designers.
The designers were paired to work together to prepare their collections
which would contextualize the cultural heritage, values and traditions
of the participating countries which they explored during their
residencies. The collection will be put into an exhibition in Armenia
and in the participating European countries.
The collection, prepared by the designers, raises understanding
and appreciation of European cultural values and identity among
the Armenian public, as well as the Armenian cultural history and
heritage among Europeans. It also serves as a forum for discussions
about the importance of cross-cultural cooperation and exchange as
well as the fusion of cultural traditions and heritage with modern
trends and technological developments for more creative and innovative
approaches in fashion. The project received the support of the European
Union through the Culture Fund. The project is also supported by the
European Cultural Foundation.
From: A. Papazian