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ARMENIAN WINES HAVE EVERY CHANCE TODAY TO TAKE THEIR RIGHTFUL PLACE IN THE RUSSIAN MARKET: EXPERT
/ARKA/
APRIL 16, 2012
YEREVAN
YEREVAN, April 16. /ARKA/. Armenian wines have now every chance to take
their rightful place in the Russian market if there is an effective
marketing strategy, the director of Jaguar-17 distribution company,
Sergey Nikitin (Russia) said at a seminar in Yerevan on Armenian
winemaking, organized by Armenian ministry of economy.
He said the biggest advantage of Armenian wines is that few people
in Russia know one or two things about them. He said the current
situation in the Russian wine market is very favorable for the
promotion of Armenian wines.
"Georgian wines are not sold in Russia any longer. There are Moldovan
wines, which are no longer popular among Russian consumers who have no
idea about Armenian wines and therefore there are great opportunities
to boost their image,' he said.
He said for the promotion of Armenian wines in the Russian market
a common brand must be created as well as a chain of special stores
set up.
"According to official data, last year Russia imported one million
liters of Armenian wine, less than 0.3% of the overall wine imports
which amounted to 343 million liters," he said.
Nikitin said another factor hindering the normal progress of Armenian
wines on the Russian market is that they are promoted by companies
engaged in imports of Armenian brandy. As a result of all this, he
said, the majority of Russian consumers buy Armenian wine as "exotic"
wine.
/ARKA/
APRIL 16, 2012
YEREVAN
YEREVAN, April 16. /ARKA/. Armenian wines have now every chance to take
their rightful place in the Russian market if there is an effective
marketing strategy, the director of Jaguar-17 distribution company,
Sergey Nikitin (Russia) said at a seminar in Yerevan on Armenian
winemaking, organized by Armenian ministry of economy.
He said the biggest advantage of Armenian wines is that few people
in Russia know one or two things about them. He said the current
situation in the Russian wine market is very favorable for the
promotion of Armenian wines.
"Georgian wines are not sold in Russia any longer. There are Moldovan
wines, which are no longer popular among Russian consumers who have no
idea about Armenian wines and therefore there are great opportunities
to boost their image,' he said.
He said for the promotion of Armenian wines in the Russian market
a common brand must be created as well as a chain of special stores
set up.
"According to official data, last year Russia imported one million
liters of Armenian wine, less than 0.3% of the overall wine imports
which amounted to 343 million liters," he said.
Nikitin said another factor hindering the normal progress of Armenian
wines on the Russian market is that they are promoted by companies
engaged in imports of Armenian brandy. As a result of all this, he
said, the majority of Russian consumers buy Armenian wine as "exotic"
wine.